Facade of MAC / PR
M (USE) U is a work on the visibility of a specific museum and also on the role of the museum in Brazilian culture. In a recent survey, about 80 percent of the passers-by did not know how to identify this 44-year-old building as the headquarters of the MAC / PR. On the other hand, this lack of recognition may be a consequence of another statistic published by Fecomercio in 2015: 92.5% of Brazilians do not attend art exhibitions. Recent attacks on cultural institutions and censorship of museums and artists (accused of pornography and pedophilia) prove that the USE of the MUSEUMS is not part of the routine of the inhabitants of this country. The interference on the facade of the MAC / PR is accompanied by a performance with a street speaker, who invites the population to enter the museum and informs all the free services that this institution offers. Performance is advised one day in advance on the artist Facebook page. USE THE MUSEUM.
Endreço: Rua Desembargador Westphalen, 16, Curitiba /PR
Everyday, until November 15th, 2017